What each product actually is
Epidemic Sound
A Stockholm-based music library that commissions tracks from its own artists and licenses them by subscription. You search by mood, genre, tempo or instrument, audition, download, and edit the track into your video elsewhere. Plans are tiered by use: Creator for personal channels, Pro for client work and ads, Business for company marketing with two seats, Enterprise on contract. All individual plans include monthly credits for voice-over and track adaptation tools. Videos are protected from Content ID claims by safelisting your channels.
ReelMusic
An iPhone app for business and creator accounts. You pick a clip from Photos; the app reads its mood, pace and cuts and composes an original instrumental track to fit, usually in about a minute. You steer with one tap (Suggested, Cinematic, Epic, Calm, Electronic), position the track against the cuts, set fades, balance it with the original sound, and export a finished video to Photos. Paid-plan tracks carry a perpetual, royalty-free, non-exclusive commercial licence. There is no catalogue, no vocals and no desktop version.
Licence side by side: business accounts, ads, clients, and after you cancel
| Question | Epidemic Sound | ReelMusic |
|---|---|---|
| Posting from a business account | Pro or Business plan. The Creator plan is for "personal online content" on one channel per platform. | Any paid plan. Free-plan tracks are for private, non-commercial use and evaluation only. |
| Paid ads and boosted posts | Pro (digital ads) and Business (online ads) | Yes: paid social and display ads, websites, shops, presentations |
| Client work by an agency or freelancer | Pro and above; three channels per platform on Pro | Yes; the licence passes to the client with the finished video |
| Other platforms and your website | Yes, online use within the plan | Yes, any online use |
| TV, radio, cinema | Business or Enterprise depending on use | Excluded |
| Content ID and claims | Channels are safelisted; claims on safelisted channels are released | Nothing registered to match; documentation provided if a system raises a false claim. You may not register the track yourself. |
| After you cancel | Published videos stay cleared "forever"; videos published after the subscription ends are monetized by Epidemic Sound | Tracks generated on a paid plan stay licensed; a plan is needed only to generate new ones |
| Exclusivity | Shared catalogue | Non-exclusive; composed per clip, but similar tracks can be generated for others |
| Selling the music, streaming release, Content ID registration | Not allowed | Not allowed |
The row that matters most for a business account is the last-but-two. Both products keep already-published videos safe when you stop paying. The difference is the day after: with Epidemic Sound, the next video you publish with one of its tracks is claimed; with ReelMusic, every track you generated while paying stays yours to use, and only generating new ones needs a plan.
Workflow: search and audition a catalogue vs. upload a clip and get a track back
Epidemic Sound, from clip to post
- Open the site, filter by mood, genre, tempo, length.
- Audition candidates; download the one you like, in the format your editor wants.
- Import the clip and the track into an editor (CapCut, Premiere, iMovie).
- Trim the track to the clip, find a section that ends cleanly, add fades.
- Export, transfer to the phone if you edited on a desktop, post.
ReelMusic, from clip to post
- Pick the clip from Photos; analysis runs on its own.
- Keep Suggested or tap a vibe, tap Generate. About a minute.
- Drag the track to the cuts, set fades, balance the mix.
- Export to Photos, post from the phone.
Where Epidemic Sound is faster: when you already know the track, or you edit a batch of videos on a desktop and want the same brand sound across all of them. Where ReelMusic is faster: from a fresh clip on the phone, because the search and the trim-to-fit steps do not exist. Two honest caveats about ReelMusic's side. The tracks are AI-composed instrumentals; Epidemic Sound's are human-produced arrangements with vocals available and stems on higher plans. And "fits the clip" means length, pace and mood; it does not mean every drum hit lands on every cut, which is why the positioning step exists.
Cost at 4, 12 and 30 videos a month
Both products are flat monthly subscriptions, so the price per video falls the more you post. The chart uses the plan a business account actually needs on each side, at month-to-month list prices: Epidemic Sound Pro at $39.99, and ReelMusic Monthly at $14.99 as listed on the App Store. Annual billing changes both numbers and is in the table under the chart.
Cost per video at 4, 12 and 30 videos a month
Plan price divided by the number of videos posted that month. Month-to-month billing, list prices, September 2026.
View as table, including annual billing
| Plan | Price per month | 4 videos | 12 videos | 30 videos |
|---|---|---|---|---|
| Epidemic Sound Pro, monthly billing | $39.99 | $10.00 | $3.33 | $1.33 |
| Epidemic Sound Pro, annual billing | $16.99 ($203.88 a year) | $4.25 | $1.42 | $0.57 |
| Epidemic Sound Business, annual billing | $30.00 ($360 a year) | $7.50 | $2.50 | $1.00 |
| ReelMusic Monthly | $14.99 | $3.75 | $1.25 | $0.50 |
| ReelMusic Yearly | $8.33 ($99.99 a year) | $2.08 | $0.69 | $0.28 |
Three things the chart does not show. ReelMusic plans include a monthly allowance of tracks, shown in the app, and extra tracks can be bought as credit packs, so at very high volumes the per-video figure rises; Epidemic Sound downloads are unlimited. Epidemic Sound's price also buys sound effects, voice-over credits and a catalogue you can browse for long-form work, none of which ReelMusic offers. And the cheapest line on each side is the annual plan, which on Epidemic Sound's side means committing for a year to a licence that stops covering new videos the day it ends.
Where Epidemic Sound is the better choice
Choose Epidemic Sound if you
- Post long-form YouTube videos or podcasts as well as Shorts. A catalogue with full-length tracks, stems and sound effects covers all of them.
- Want vocals, lyrics or a specific human-produced sound.
- Edit on a desktop, on Android, or in a team. ReelMusic is iPhone-only with no shared workspace.
- Publish more videos a month than a ReelMusic allowance covers.
- Need the same recognisable track across a campaign; a catalogue track can be reused, a generated track is composed per clip.
- Need broadcast or TV coverage, which Epidemic Sound sells on its higher plans and ReelMusic excludes.
Choose ReelMusic if you
- Post Reels, TikToks and Shorts from a business account and the music's main job is to fit and to be safe.
- Shoot and post from an iPhone and do not want a desktop step.
- Do not want to search: the clip is the brief.
- Want the licence to outlive the subscription for every track you made.
- Export the same video to several platforms and want one licence that travels with the file.
- Prefer music that is not in thousands of other businesses' videos.
Verdict table
| What matters for a business account | ReelMusic | Epidemic Sound |
|---|---|---|
| Composed for your specific video | ✓ Watches the clip | ✕ Search, then trim |
| Safe to post from a business account | ✓ Every paid-plan track, no catalogue | ✓ On Pro or Business, while subscribed |
| Fits the length and cuts of the clip | ✓ Composed to the clip, positioned by you | ✕ Trim yourself |
| No prompt writing or music knowledge | ✓ One tap | ~ Filters and browsing |
| Where it happens | On your iPhone, video to export | Web, then your editor |
| Cheapest plan that covers business use | Monthly $14.99; Yearly $99.99 | Pro $16.99/mo annual; $39.99 month to month |
| New videos covered after you cancel | ✓ With tracks generated while subscribed | ✕ Claimed |
| Vocals, sound effects, stems, long-form | ✕ | ✓ |
| Android, desktop, team seats | ✕ | ✓ |
FAQ
Which Epidemic Sound plan does a business account need?
Pro or Business. The Creator plan is for personal content on one channel per platform and excludes client work and digital ads. Pro covers client work, commercial content and digital ads on three channels per platform; Business adds company marketing and a second user.
What happens to my videos if I cancel Epidemic Sound?
Videos published during an active subscription stay cleared. Videos published with Epidemic Sound music after the subscription ends are claimed: Epidemic Sound's help centre states it will monetize them.
What happens to my ReelMusic tracks if I cancel?
Tracks generated on a paid plan keep their perpetual commercial licence after the plan ends. You need an active plan only to generate new tracks.
Does Epidemic Sound music fit my clip automatically?
No. You search the catalogue by mood, genre or tempo, audition tracks, download one and trim it to the clip in an editor. ReelMusic composes the track to the clip's length and pace and lets you position it inside the app.
Is ReelMusic available on Android or desktop?
No. ReelMusic is an iPhone app. Epidemic Sound works in a browser and integrates with desktop editors, which is one of the cases where it is the better choice.