REELMUSIC PRESS KIT
===================

Everything in this archive is free to use in editorial coverage of ReelMusic,
in print and online, without asking first. Please do not alter the app icon or
the logo. Full brand rules are at the end of this file.

Last updated: 8 September 2026
Web version of this kit: https://reelmusic.app/press/


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1. WHAT REELMUSIC IS
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ONE LINE (14 words)

  ReelMusic is an iPhone app that watches your video and composes an original
  soundtrack for it.


SHORT (52 words)

  ReelMusic is an iPhone app for business accounts on Instagram, TikTok and
  YouTube. Those accounts cannot use the trending music library, because the
  platform licence covers private use only. ReelMusic reads your video and
  composes an original track that fits it, licensed for commercial use on paid
  plans.


LONG (124 words)

  ReelMusic is an iPhone app that turns a short video into its own soundtrack.
  You pick a clip; the app analyses its mood, energy and cut rhythm, says in
  plain words what it heard, and composes an original track built for that clip
  in about a minute. There is no prompt to write and no catalogue to search.

  It exists because business and professional accounts on Instagram, TikTok and
  YouTube are locked out of the trending music library. That library is licensed
  for private use only, and in Germany law firms acting for record labels send
  warning letters to companies that use it commercially. Tracks made in
  ReelMusic on a paid plan carry a worldwide, perpetual, royalty-free commercial
  licence that stays valid after the subscription ends.

  ReelMusic is made by Roman Koch, a solo developer in Berlin.


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2. FACT SHEET
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  Product name       ReelMusic
  App Store name     AI Music Generator: ReelMusic
  Category           Music (secondary: Lifestyle)
  Platform           iPhone, iOS 26.5 or later
  Released           2 September 2026
  Version            1.0
  Download size      65.7 MB
  Language           English
  Age rating         4+
  Price              Free to download. Subscription and one-off credit packs
                     are in-app purchases; current prices are shown in the
                     App Store.
  Free trial         3 days with 10 credits, on the weekly plan
  Bundle ID          com.romankoch.reelmusic
  App Store          https://apps.apple.com/us/app/ai-music-generator-reelmusic/id6795643792
  Website            https://reelmusic.app
  Maker              Roman Koch, sole proprietor (Einzelunternehmer)
                     Martin-Opitz-Str. 14, 13357 Berlin, Germany
  Press contact      apps@romankoch.online


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3. HOW IT WORKS
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  1. You pick a video from your camera roll. That is the whole brief.
  2. The app analyses the clip and describes it back to you in one sentence,
     for example "Warm, unhurried nail studio moment".
  3. You can steer it with one tap on a vibe (Suggested, Cinematic, Epic, Calm,
     Electronic) and a Safe-to-Surprising slider. Both are optional.
  4. It composes an original track for that clip, in about a minute. You can
     generate more versions and compare them against the video.
  5. You export the finished video with the track, straight to the camera roll.


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4. THE AI BEHIND IT
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  Video analysis      Google Gemini models
  Music generation    the Mureka model, accessed through WaveSpeedAI PTE. LTD.,
                      Singapore

  Every track is generated from scratch for one clip. No existing recording is
  reused or sampled. Providers may change; the current ones are always named in
  section 11 of the Terms: https://terms.reelmusic.app/#11-third-party-ai-providers


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5. WHAT THE LICENCE DOES AND DOES NOT COVER
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  Please state this accurately. The short version:

  COVERED. A track generated on a paid plan, or with trial credits, comes with
  a worldwide, perpetual, irrevocable, royalty-free, non-exclusive licence for
  any lawful use, including commercial use. It survives the end of the
  subscription: videos posted while the plan was active stay licensed forever.

  NOT COVERED. Tracks made under free access without credits are for private,
  non-commercial use only.

  NOT EXCLUSIVE. Licences are non-exclusive. Users may not register a track
  with a collecting society such as GEMA, or with a fingerprinting system such
  as YouTube Content ID, and may not claim exclusive rights in it.

  NOT FOR RESALE. Tracks may be used inside your own productions. They may not
  be sold or distributed as standalone music, sample packs or stock libraries.

  ReelMusic does not control platform enforcement systems and does not promise
  that an automated system will never raise a claim in error. Full terms:
  https://terms.reelmusic.app


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6. FOUNDER
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  Roman Koch builds ReelMusic on his own in Berlin, Germany, as a sole
  proprietor. He designed, wrote and ships the app himself.

  QUOTE, free to use:

    "I built ReelMusic after watching small businesses get letters from law
    firms for a 15-second Reel. They had picked a song straight from
    Instagram's own library and were asked for thousands of euros in damages.
    You shot the clip, you know your customers. The soundtrack should be the
    easy part, not a legal risk. Pick a video, tap once, post it."

    - Roman Koch, founder of ReelMusic

  Photo: founder/roman-koch-founder.png (942 x 942 px)


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7. BACKGROUND: WHY BUSINESS ACCOUNTS GET MUTED
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  Instagram and TikTok license their music libraries for personal use. The
  moment an account is switched to Business or Professional, most of the
  catalogue disappears, and using it anyway can lead to muted audio, blocked
  posts or a warning letter. In Germany, claims of several thousand euros have
  been reported for a single Reel.

  Third-party reporting on this, useful for fact-checking:

    WBS Legal      https://www.wbs.legal/urheberrecht/musiknutzung-auf-instagram-frommer-legal-mahnt-unternehmen-ab-das-mussen-sie-jetzt-tun-82507/
    Handlerbund    https://www.haendlerbund.de/de/ratgeber/marketing/musiknutzung-instagram
    ZDF            https://www.zdfheute.de/ratgeber/instagram-musik-reels-gema-urheberrecht-schadensersatz-100.html


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8. WHAT IS IN THIS ARCHIVE
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  icon/
    reelmusic-app-icon-1024.png      1024 x 1024, the App Store icon
    reelmusic-app-icon-512.png       512 x 512
    reelmusic-app-icon-192.png       192 x 192, for small placements

  logo/
    reelmusic-lockup-dark-text.png   2055 x 396, icon + name, for light layouts
    reelmusic-lockup-white-text.png  2055 x 396, icon + name, for dark layouts
    reelmusic-wordmark-dark-text.png 1581 x 330, name only, for light layouts
    reelmusic-wordmark-white-text.png 1581 x 330, name only, for dark layouts
    All four have a transparent background.

  screenshots/
    reelmusic-screenshot-1.png       1320 x 2868
    reelmusic-screenshot-2.png       1320 x 2868
    reelmusic-screenshot-3.png       1320 x 2868
    These are the App Store screenshots, so they carry headline text. If you
    need clean shots of the interface with no text on them, write to
    apps@romankoch.online and we will send them.

  founder/
    roman-koch-founder.png           942 x 942

  README.txt                         this file


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9. BRAND RULES
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  THE NAME. "ReelMusic" is one word, with a capital R and a capital M. Not
  "Reel Music", not "Reelmusic", not "REELMUSIC" outside a headline that sets
  all words in capitals.

  THE ICON AND LOGO. Please use the files in this archive as they are. Do not
  stretch them, do not change their colours, do not add effects or outlines,
  and do not put the logo on a busy photograph. Keep clear space around the
  logo of at least the height of the letter R.

  On a dark background use the white-text files. On a light background use the
  dark-text files.

  DO NOT rebuild the logo by setting the name in another typeface. The site
  font is Manrope; the files here are already set correctly.


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10. CONTACT
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  Press and review requests: apps@romankoch.online
  We aim to reply within two working days.

  Review codes: ReelMusic is free to download, and App Store promo codes for
  the paid plan are available for journalists on request. Just ask.

  Legal notice (Impressum): https://reelmusic.app/impressum/
  Privacy policy:           https://privacy.reelmusic.app/
  Terms and EULA:           https://terms.reelmusic.app/
